Turn your activity timetable into a magnet

Today’s consumers want their lives moulded around them. They are looking for experiences that will deliver what they want, when they want it and where they want it. Creating your club’s activity timetable to meet their needs can have a huge effect on getting more people through the door more often – giving you the competitive edge over other sports clubs in your community.

Where do we start?

Give people more of what they want

Ensure you offer programmes that provide opportunities for members to participate in a range experiences, such as:

• Entertainment – for those looking for social experiences.
• Fitness – for those who are looking to get healthier and happier.
• Performance – for those seeking to compete and get better.

Schedule for your customers

Members will expect immediate satisfaction and want your timetable to match theirs, not the opposite. Research shows that being able to do activity at a time and cost that suits them is a major driver of participation.

The perfect mix for your club will depend on your membership demographic. Find out what they want. Use the Squash New Zealand Athlete Pathway to understand where people are on their journey and offer programmes that meet their needs. 

Learn more

See the national insights into squash programmes click here

Use the national programmes and supporting resources to help you here