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Paramount Services and MediaWorks Radio PromotionParamount Services

Leading commercial cleaning franchise Paramount Services and MediaWorks are supporting squash in New Zealand by sponsoring a nationwide six week advertising trial on Radio LiveSport in May and June promoting club membership.  The advertising trial will commence on Sunday 20 May.

There will be three different adverts promoting squash and asking listeners to find their nearest club on the Squash NZ web pages. The adverts will use the following three tag-lines

  • The weather is rubbish. You don't want to go outside but you're keen for some exercise. Why not give squash a go? You can play squash in any weather. It's fun, it's an intense workout and it's affordable.
  • Forbes magazine called squash the world's healthiest sport. Squash is a game for the whole family. You can play in any weather, it's fun, it's an intense workout and it's affordable.
  • You've been stuck in the office for too long. You need some regular exercise you can count on. Why not give squash a go? You can play squash in any weather. It's fun, it's an intense workout and it's affordable.

All will then ask listeners to

"go to squashnz.co.nz for a club near you. The club will introduce you to other players and help with gear and coaching."

The sponsors will be identified through the following finish line:

"This message is brought to you by Paramount Services - proud supporters of squash in New Zealand. For quality commercial cleaning call Paramount Services on 0800 Cleaner."

Squash NZ will be collecting feedback on the success of the nationwide promotion by measuring click-throughs on their website and by asking clubs to provide information on the number of new member enquiries as a result of the ads.

In an effort to continue the relationships with the sponsors - Paramount Services and MediaWorks - Squash NZ will also be recommending that if clubs have any commercial cleaning requirements for consideration they contact Paul Brown (pbrown@paraserve.com or call 0800 CLEANER) or if they have radio advertising needs they contact Matt Webb on mwebb@mediaworks.co.nz or call 0275 674 673. Both companies operate nationally.

Paul Brown is a member of the Squash Auckland board and Squash NZ thanks Paul for this initiative.

2012 Mediaworks logo for paramount radio ads


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