Is the price right?20 Feb 2017
Club membership structures and prices should be affordable and flexible. After all, we operate in a customer-centric environment where people want to choose a lifestyle and budget that suits their needs.
To help your club approach the fee setting process, we took a look at the range of membership options from all affiliated squash clubs from 2016. Below are the findings:
- Annual fees for an adult ranged from $45 to $750 (average $240)
- Annual fees for a junior ranged from $10 to $520 (average $96)
- Annual fees for a school student ranged from $10 to $200 (average $85)
- Annual fees for a tertiary student ranged from $10 to $520 (average $153)
- Annual fees for a couple ranged from $140 to $920 (average $431)
- Annual fees for a mid-week user ranged from $95 to $475 (average $208)
- Annual fees for a weekend user ranged from $134 to $230 (average $182)
- Annual fees for a 3-month taster period ranged from $65 to $125 (average $89)
- Annual fees for senior citizens ranged from $60 to $475 (average $219)
- Annual fees for families (2 adults and 2 juniors) ranged from $115 to $1500 (average $487)
- Annual fees for corporates* ranged from $300 to $1122 (average $680)
- Annual fees for non-playing members ranged from $30 to $60 (average $46)
Other membership categories?
- Off-peak users (for access to courts 9am – 3pm only)
- Summer period only (from November – February)
- Country members (live in a rural area)
- Associate members (belong to more than one club)
Some clubs charge costs for keys, building and teams travel, grading list levy, interclub fees and coaching charges. A few clubs also have minimum membership periods and if cancelled within this a payment penalty is applied. Limited financial data provided.
Lump sum or regular payment?
Offering a one-time payment allows your club to receive income in advance and lets you determine your budget for the year. However, the drawback is that people often perceive a lump sum membership as free after a while and may not use it as often. On the other hand, people who pay regularly tend to play more often and perceive greater satisfaction with their membership.
Some clubs offered discounts for prompt payment or for coaches and committee members as a thank you. No financial data provided.
Some clubs charge a percentage for late payments and withdraw access to facility and associated services until debt is paid. No financial data provided.
For information on casual membership options click here.