When your existing members are motivated they play more often and stay longer. If you have happy, enthusiastic members they renew their memberships, refer their friends and as a result your club membership grows. The secret to giving your members a world-class experience is understanding and delivering on their expectations. This is influenced by the types of programmes you offer, the level of social interaction and the quality of your facility.
This will help your club deliver a worthwhile experience for everyone. Find out more
This will foster a desire to belong. Find out more
This will help your club improve current practices and minimise bad reviews. Find out more
Optimise your programme offering and scheduling. Find out more
This will help build social bonds between members. Find out more
These are great ways to create a friendly atmosphere of competition. Find out more
Target emails to specific groups within your membership to help your members feel like you care about them. Find out more
This will help your club improve member retention. Find out more
Send a thank you letter and small gifts to your members on their anniversaries. Download a anniversary letter. Click here
This will help you to identify which members are at risk of leaving. Find out more
This will help you (re)engage with lapsed members. Find out more
Joining a squash club should be a fun, exciting and engaging experience. However, for many it is a time when they feel afraid, low in confidence and anxious about their ability. Therefore facilitating an effective member journey will help your new members to meet new people, form good habits, try new things, develop skills and enjoy your club's environment so they will want to come back for more.
This step-by-step process will help you convert participants into members. Find out more
This is the reason why they have come in the first place. Find out more
This will help new members to form good routines and habits:
Download the SquashStart planner to set them up for long-term success. Click here
This will help your new participants become familiar with your facilities and all your club has to offer. Find out more
Understand the different ways you can hook people into your club. Find out more
These documents will help your club induct new members and provide the necessary information to get them settled, such as:
This will help your new members feel like you care and are willing to help if needed.
Casual and occasional participants form a large part of the overall squash landscape. They are generally highly engaged and passionate about the game but are not full members - usually because of cost and time. Many casual participants were previously members but the fact was that they weren't playing often enough to see value for their membership. For clubs to (re)engage with casuals, the participant needs to see all the benefits that taking up a squash membership provides. The easiest way to do this is to grow participation by connecting them with others and delivering great experiences.
This step-by-step process will help you convert participants into new members. Find out more
This will give your club more opportunities to get members. Find out more
This will help your club get more participants through the door more often. Find out more
This will help your club capture casual participants for longer. Find out more
This will allow participants to book and access courts at specified times. Find out more
This information can help you tailor special membership packages to convert casual players. Find out more
This will allow your club to set appropriate court hire fees. Find out more
This will ensure everyone using your club understands the risks. Download a waiver form. Click here
This will help you understand their wants and needs so you can give them what they want. Find out more
This will ensure potential members can see value in signing up to your club. Find out more