Club and traditional membership is changing, and for sports and recreation organisations there is a critical need to understand what can be done to keep people engaged.
Sport NZ’s club experience survey has been developed for NSOs to understand club level player experiences and how they might adapt to meet people’s changing needs.
When people have a better club experience they are more likely to continue to play, and advocate for the club.
In 2016/17 10 sports took part in the survey and while the results of each sport are different, we're starting to see strong national trends around the drivers of club membership.
The full results and details can be found on the Sport New Zealand website here.